This project was created for a digital marketing course. Sips & Stills is not a real business.
For my social media marketing campaigns course, I created an extensive Social Media Marketing Plan for a fictitious business. It contains an executive summary, social media presence metrics, competitive analysis, GOST, target market personas, implementation strategy, content guidelines, team roles, budget, monitoring/tuning, and ROI. This plan was executed over a ten week period using the platforms described in the plan.
Executive Summary
This social media marketing plan is for the Sips and Stills coffeehouse and photography studio.
Sips and Stills have a wide variety of market segments. However, this plan is targeted towards
a market that is yet to be tapped by the business. Sips and Stills plans to use and monitor certain platforms in order to reach this market. The platforms that will be used are listed in the social media presence section which also outlines the sentiment analysis, reach, company posts, feedback, and average response time.
Sips and Stills have a wide variety of market segments. However, this plan is targeted towards
a market that is yet to be tapped by the business. Sips and Stills plans to use and monitor certain platforms in order to reach this market. The platforms that will be used are listed in the social media presence section which also outlines the sentiment analysis, reach, company posts, feedback, and average response time.
The main goal of the campaign is to create a social media presence for the Sips and Stills company. The specific campaign goals, objectives, strategies, and tactics that will be employed are thoroughly laid out. In depth descriptions of the platforms and tactics for each platform are also provided. Content development is explained as the content that will be posted on social media platforms for the campaign. There are a limited number of people who are involved with the campaign and will be carrying out the whole campaign.
Monitoring the campaign will determine the method of improvement that will be implemented once the campaign data is collected and analyzed. The campaign will then be evaluated and tuned with the new implementations to improve the chances of success. The budget has already been determined for each platform of the campaign among other expenses. The return on investment will be determined once the campaign is in effect.
Social Media Pages Used For This Plan
Website: adobe.ly/2kpfkKR
Blogger: dmcsipsandstills.blogspot.com
Facebook: facebook.com/dmcsipsandstills/
Twitter: twitter.com/dmcsipsstills
Instagram: instagram.com/dmcsipsandstills/
Soundcloud: soundcloud.com/dmcsipsandstills