This project was created for a digital marketing course. Sips & Stills is not a real business.
After the Sips & Stills Social Media Marketing Plan was executed, the Facebook and Twitter data was analyzed to find out what worked in the campaign and what didn't work as well. The tools used were Facebook Insights and Twitter Analytics.
The Facebook analytics report includes overview, followers, likes, reach, page views, page previews, actions on page, posts, reactive, proactive, and my recommendations.
The Twitter analytics report includes home, tweet activity, best performing tweets in engagement and impressions, and my interpretation of the data.