These ads were created for two different holiday campaigns. They were used both in print and digitally in an email blast. I used past ads as a reference for both campaigns. I wanted to keep both campaigns fairly consistent, yet different. That is why I kept similar layouts for both but changed the colors, headers, and background photos. The product photos were provided by the client. I removed the background for a few photos in Photoshop. The ad layout was created in Adobe InDesign. The Fourth of July version of the logo was created using a clipping mask in Adobe Illustrator. This version of the logo was a request from the client.